Hungry Lion: Lucky bucket campaign

This case study explains how Hungry Lion, a fast food chain in South Africa, created a gamified coupon scheme to engage people and increase sales.

Hungry Lion: Lucky bucket campaign

Campaign details

Brand: Hungry LionAgency: Yonder Media in partnership with the MediaShopCategory: Cross Screen AdvertisingRegion: EMEA

Objective

Between 26 June and 18 September 2014, Hungry Lion - a popular chicken fast-food...