Hellmann's: Delivering inspiration at point of sale

This case study describes how Hellmann's, the mayonnaise brand, partnered with food app Epicurious to deliver meal ideas to people at crucial moments.

Hellmann's: Delivering inspiration at point of sale

Campaign details

Brand: Hellmann's Agency: Mindshare Category: Location Based Region: NA


Our objective was to grow our buy rate and encourage usage beyond typical host foods by showing consumers

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