Reckitt Benckiser: Durex Explore

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Reckitt Benckiser: Durex Explore

Campaign details

Brand: Reckitt Benckiser / Durex Agency: Havas Worldwide London Category: Cross Screen Advertising Region: EMEA

Objective

Durex is historically famous for condoms, so when we launched its first ever UK e-com

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