Heineken: @WhereNext

This case study explains how Heineken, the alcoholic drinks company, used social listening and a Twitter app to provide real-time recommendations for venues and events to people in 15 cities around the world.

Heineken: @WhereNext

Campaign details

Brand: Heineken Agency: R/GA London Category: Location Based and Mobile Website Region: EMEA

Objective

Following Heineken's 'Open Your City' campaign, they set out to turn @wherenext from an advertising message into a b

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