Scope: Disabling awkwardness - Redefining prejudice and changing behaviour around disability

This case study describes how Scope, a UK disability charity, increased its brand awareness and challenged perceptions on disability with an educational campaign.

Scope: Disabling Awkwardness - redefining prejudice and changing behaviour around disability

Matt Tanter, Ruth Chadwick and Mike Alhadeff

Campaign details

Client: ScopeAgency: Grey LondonBrand: Scope

Summary

Ever had that feeling when you're talking to someone...