World Animal Protection: Before they book

This case study illustrates how World Animal Protection, an animal rights charity in the UK, changed public behaviour by raising awareness on animal tour rides.

World Animal Protection: Before they book

Damien Le Castrec

Campaign details

Client: World Animal ProtectionAgency: Bartle Bogle HegartyBrand: World Animal Protection

Why shout to the masses when you can talk to the few that matter?

No other industry is obsessed...