Snickers: Making the world your creative department

This case study demonstrates how Snickers, the chocolate bar, employed a universal idea at the centre of its strategy and now benefits from public adoption around the world.

Snickers: Making the world your creative department

Will Whalley and Alex Lewis

Campaign details

Client: Mars ConfectionaryAgency: AMVBBDOBrand: Snickers

Everyone gets the Snickers 'You're Not You When You're Hungry' (YNY) idea.

It's so simple....