Ten lessons from a decade of BrandZ

Stephen Whiteside

This event report breaks down ten key lessons drawn from a decade of Millward Brown's BrandZ reports, which identify the world's 100 most valuable brands each year.

Ten lessons from a decade of BrandZ

Stephen WhitesideWarc

In each of the last ten years, Millward Brown – the research agency owned by WPP Group – has identified the 100 most valuable brands around the world in its annual "BrandZ" report.

According...

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