Getting mobile right

Rachel Eisenberg and Katie Hrdy

This report discusses how marketers can reach consumers on mobile, engage them and increase their share of activity, with a focus on the US market.

Getting mobile right

Rachel Eisenberg and Katie HrdyMillward Brown Digital

The mobile challenge

GREAT OPPORTUNITY REQUIRES A GREAT STRATEGY

In the US alone, marketers are projected to invest a total of $19.8 billion1in mobile marketing in 2015, but many are...

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