The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling

This article explains the value of storytelling in advertising and selling, arguing that storytelling is the most natural way people understand the world.

The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling

Tham Khai Meng with Malcom PryceOgilvy & Mather

When David Ogilvy was the AGA Khan

Once upon a time a fresh-faced young man stood on a doorstep in Scotland and attempted the...

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