Why Aren't You Looking at the Long-Term ROI of Ads?

This paper explores measurement of the long term effects of advertising, finding that though there is significant understanding of these effects, brands pay more attention to the short-term and researchers do not collect and keep enough data.

Why Aren't You Looking at the Long-Term ROI of Ads?

Sequent Partners

The question

Complete the thought:

Tony the Tiger says "They're ..."

What do you deserve today?

Got what?

What stays in Vegas?

What kind of beauty does Dove promise?

15 minutes will save you what...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today