Virgin Mobile: Making mobile better

This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.

Virgin Mobile: Making mobile better

Chris Caley & Alicia Philipp

Campaign details

Brand owner: Virgin Mobile AustraliaLead agency: Starcom MediaVest, Havas Worldwide Australia & One Green BeanBrand: Virgin MobileCountry: AustraliaIndustry:Mobile providers...