Read this first
This dummy brief tests your ability to set objectives and develop a communications plan.
Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web, to give it its full title. This initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.
We're republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.
This challenge was set by Andrew Hovells, planning director at PHD. As background to the challenge he made the following comments:
"I've found myself in a media agency. My primary task is comms planning. I don't exist to bring big, long-term brand ideas kicking and screaming into the world. I exist to help clients identify the biggest challenge they face THIS YEAR, or even THIS quarter, and what they should do about it.
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