Read this first
This dummy brief focuses on your understanding of the role of marketing – and, specifically, communications.
Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.
We're republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.
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