Strategy Toolkit: Dummy brief - Kiehl's

This dummy brief requires you to decode a confusing client brief. Can you help a client understand the challenge they face? This brief asks you to decipher a confusing RFP and deliver a strategic response.

This dummy brief focuses on your understanding of the role of marketing – and, specifically, communications.

Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative,

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  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

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