Read this first
This dummy brief focuses on your understanding of the role of marketing – and, specifically, communications.
Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.
We're republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.