Cebu Pacific Air: Rain codes

This case study describes how Cebu Pacific Air used an innovative technique during the Hong Kong monsoon season to encourage HK leisure travellers to visit the Philippines.

Cebu Pacific Air: Rain codes

Company: Geometry Global Hong KongCountry: Hong KongCategory: Digital and Brand Trial or Sales

Campaign strategy:

During Hong Kong's monsoon season, there are barely 100 hours of sunshine. The constant, heavy precipitation makes...

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