Glamour Sales: Doggy sales
Marie-Julie Lorenzo
Campaign details
Lead agency: Fred & Farid ShanghaiCountry: ChinaIndustry Clothing and fashionChannels used: Internet - general, Internet - microsites , Online video , Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Glamour Sales, a luxury e-commerce website in China, wanted to find a way to stand out amongst all of the competition's promotions during the biggest sales holiday for e-commerce of them all – the Chinese New Year.
Glamour Sales was well known for its authentic luxury brands sold at...