Mountain Dew: Beyond the Wall

In this campaign, soft drinks brand Mountain Dew teamed up with graffiti artist Haser and a team of tech experts to bring graffiti to life in 3D.

Mountain Dew: Beyond The Wall

Campaign details

Brand Owner: PepsiCoAgency: Colenso BBDOBrand: Mountain DewCountry: New ZealandIndustry: Soft DrinksChannels Used: TV, digital, social, PR, experiential

Executive Summary

The Impossible Reach.

Every street artist on...