TrueMove H: Giving is the best communication

This case study explains how TrueMove H, a telecoms company, promoted its 3G product in Thailand with an emotional campaign that focussed on the role of everyday communication in people's lives.

TrueMove H: Giving is the best communication

Kamonwan Saenissara and Rachot Arunphan

Campaign details

Brand owner: True CorporationLead agency: Ogilvy & Mather ThailandBrand: TrueMove HCountry: ThailandIndustry Mobile providersChannels used:Internet - microsites,...