Tata Tea: Power of 49 - empowering 100 million women to cast an informed vote in the Indian General Elections

This case study describes a Tata Tea TV campaign - 'Power of 49' (PO49) - which educated women about the importance of their vote in the Indian general election of 2014.

Tata Tea: Power of 49 - empowering 100 million women to cast an informed vote in the Indian General Elections

Kishankumar Shyamalan, Tejkaran Singh Bajaj, Simanta Mahanta, Sanchayeetha Verma, Shailja Vohra, Venkatesh Kamath, Sumit Choudhary, Vandana Krishnan,...