The Akanksha Foundation: How a brand got celebrities to work for it for free

This case study shows how Akanksha, an education-based NGO, set out to combat India's problems with illiteracy and get a non-altruistic society to lend a hand, with a social media campaign and zero budget.

The Akanksha Foundation: How a brand got celebrities to work for it for free

Aparna Jain and Hitesh Patel

Campaign details

Brand owner: The Akanksha FoundationLead agency: Ogilvy & Mather MumbaiBrand: The Akanksha FoundationCountry: IndiaIndustryCharities...