Dyslexia Association of Malaysia: Dyslexia did not stop me
Lubna Khan
Campaign details
Brand owner: Dyslexia Association of MalaysiaLead agency: Geometry Global and Grey MalaysiaBrand: Dyslexia Association of MalaysiaCountry: MalaysiaIndustry Charities and voluntary organisationsChannels used: Earned media, buzz, Internet - general, Online video, Outdoor, out-of-home, Public relations, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how the Dyslexia Association of Malaysia spread understanding amongst parents by publicizing the achievement and creativity of people with the condition.
The Dyslexia Association of Malaysia had a...