Repositioning Mizone: How an idea sustained business and brand success

This case study explains how Mizone, a soft drinks brand, reinvigorated itself in China by targeting young people with an 'antidote to stress' message.

Repositioning Mizone: How an idea sustained business and brand success

Kaiyu Li

Campaign details

Brand owner: DanoneLead agency: Young & Rubicam ChinaContributing agency: Young & Rubicam ChinaBrand: MizoneCountry: ChinaIndustryDrink industry, market,...