Clean & Clear: Morning energy face wash - an alarm clock for your skin

This case study describes how Clean & Clear, a leading teen skincare brand globally, launched its fruit facewash to Indian teenage girls with the promise of giving them the energy to get up and start the day.

Clean & Clear: Morning energy face wash - an alarm clock for your skin

Sonal Jhuj and Deboleena Chatterjee

Campaign details

Brand owner: Johnson & JohnsonLead agency: DDB Mudra MumbaiBrand: Clean & ClearCountry: IndiaIndustryBath toiletries, soaps...