Stayfree: Putting every woman's health to the test

Thiscase study explains how Stayfree, the feminine hygiene brand, addressed the issue of anaemia amongst women in India with its charitable foundation, Women for Change.

Stayfree: Putting every woman's health to the test

Nikita Shah

Campaign details

Brand owner: Johnson and JohnsonLead agency: McCann Worldgroup IndiaBrand: StayfreeCountry: IndiaIndustry Feminine hygieneChannels used:Earned media, buzz, Events and experiential,...