Nike: Hacking Jakarta for running

Lindsey Cummings

This case study describes how Nike made street running easier for Indonesian youth by facilitating their nonconformist spirit in a social media campaign.

Nike: Hacking Jakarta for running

Lindsey Cummings

Campaign details

Brand owner: NikeLead agency: BBH Asia PacificContributing agency: Mindshare Singapore and Pop-Corns Pop CommunicationsBrand: NikeCountry: IndonesiaIndustry SportsChannels used:Earned media, buzz,...

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