Gillette: Scandal Shave

This explains how Gillette, the shaving brand, orchestrated a celebrity scandal to revive its business in China.

Gillette: Scandal Shave

Jason King and Tao Dong

Campaign details

Brand owner: Procter & GambleLead agency: BBDOContributing agency: @PRBrand: GilletteCountry: ChinaIndustry Shaving productsChannels used:Earned media, buzz, Events and experiential, Games and...