The new consumer and the sharing economy

This article discusses changing attitudes towards consumption globally, the rise of the 'sharing economy' and the opportunities this presents for brands.

The new consumer and the sharing economy

Caveat emptor: Satisfaction not guaranteed

In earlier centuries, most people lived in what could be termed an "essentials economy." They grew or made what they could and bartered for or purchased only those additional items they absolutely needed in order to get by. As modern consumerism took