Big Data and the Future of Insight: The view from the Future Foundation

This event reports discusses some of the major trends and issues surrounding big data, an issue that all marketers agree is important, but few know how to tackle.

Big Data and the Future of Insight: The view from the Future Foundation

Joseph CliftWarc

“Big data” has become one of marketing's most-used buzz phrases.

Within the industry, the term is generally taken to refer to the exponentially increasing...