Coca-Cola: Let's Go Crazy

This case study explains how Coca-Cola, the beverage company, created a social sharing campaign in Latin America to increase brand love, and how the relationship between research and creative was key to this.

Coca-Cola: Let's Go Crazy

Campaign details

Agency: Ogilvy & MatherMedia: Starcom MediaVest GroupResearch: Millward Brown, BMC Innovation Company

Executive summary:

As companies like Coca-Cola continue to push the envelope on creating immersive campaign experiences,...