Reddi-wip: Unleashing the Joy of Reddi-wip and Fruit

This case study explains how Reddi-wip, a whipped cream product owned by ConAgra Foods, used a fruit based marketing campaign in the US to encourage consumers to use the product all year round.

Reddi-wip: Unleashing the Joy of Reddi-wip and Fruit

Campaign details

Agency: DDB California, Aspen Marketing, JSH&A, PossibleMedia: Mediacom, SparkResearch: Ipsos ASI, Communicus, Consumer Knowledge Centre Ltd., The Insight Connection, NPD Group

Reddi-wip's...

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