MINI UK: A not normal relationship

Ben Essen

This case study explains how Mini, the car model owned by BMW, created a participatory social media and digital out of home campaign to engage consumers in the UK.

MINI UK: A not normal relationship

Ben Essen

Campaign details

Brand owner: BMWAgency: Iris Worldwide (creative); Vizeum (media)Brand: MINI UKCountry: UK

Executive summary

Ask a recent VW Golf purchaser why he didn't choose a MINI and he'll say 'with MINI you're...

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