O2: The power of a community in marketing

Daryl West and Kristian Lorenzon

This case study describes how O2, the mobile phone network provider, makes social media central to its customer service in the UK, and implemented its strategy in a crisis situation.

O2: The power of a community in marketing

Daryl West and Kristian Lorenzon

Campaign details

Brand owner: TelefónicaBrand: O2Country: UK

Executive summary

The power of a community in marketing is a case study born out of an organization which has built...

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