Cambodia National Rescue Party (C.N.R.P.): Using social media to mobilize the youth and change the political game

This case study shows how Sam Rainsy, the long-standing opposition leader in Cambodia forced into political exile in 2009, managed to circumvent the government-controlled media of Cambodia by driving the election campaign online.

Cambodia National Rescue Party (C.N.R.P.): Using social media to mobilize the youth and change the political game

Lorya Noseda, Jamie Oliver Macfarlane and Pete Heskett

Campaign details

Brand owner: Cambodia's opposition leader, Sam RainsyBrand:Cambodia National...