Hellmann's recipe receipt

This case study explains how Hellman's, the food brand owned by Unilever, partnered with retailers to print a recipe including its product on till receipts in Brazil.

Hellmann's recipe receipt

Frank Durden and Mollie HillOgilvy & Mather London and Ogilvy & Mather Brazil

Summary

Hellmann's mayonnaise is one of the world's favourite foods, and a permanent fixture in millions of fridge doors. Yet tasty as it is,...