Hellmann's recipe receipt
Frank Durden and Mollie HillOgilvy & Mather London and Ogilvy & Mather Brazil
Summary
Hellmann's mayonnaise is one of the world's favourite foods, and a permanent fixture in millions of fridge doors. Yet tasty as it is,...
Hellmann's recipe receipt
This case study explains how Hellman's, the food brand owned by Unilever, partnered with retailers to print a recipe including its product on till receipts in Brazil.
