Paddy Power: Balls, banter and bets
Gavin May and Ruth ChadwickCrispin Porter and Bogusky London
Summary
The sporting "establishment":
- The people with all the money and all the power.
- The boardroom-dwellers.
- The decision-makers.
- They talk, people listen. Great to be them.
The fans:
- The people with no money and no power.
- The terrace-chanters.
- The ticket-buyers.
- They shout, nobody hears. Sucks to be them.
This is the story of a brand that said "enough of that".
It is the story of a brand that had the balls to stand up against the sporting establishment on behalf of the fans by...