British Airways: Thank you for not flying
Ross Berthinussen, Lucia Komljen, Heather Alderson and Richard Lawson
This case study describes a campaign by British Airways (BA), the airline, in the UK during the 2012 London Olympic Games, which used a counter-intuitive 'stay at home' message.
British Airways: Thank you for not flying
Ross Berthinussen, Lucia Komljen, Heather Alderson and Richard LawsonBBH London
Summary
Sponsorship shouldn't be just about handing over cash in exchange for kudos. At its best, sponsorship harks back to the values...
