10 global trends for 2014

David Mattin

From the rise of the Chinese 'green wave' to mobile technology, combining with an instant gratification mindset for faster consumer experiences, David Mattin of Trendwatching.com explains some of the trends that will emerge over the coming year

What is the key to success in an environment that is ever-more challenging for brands? An obsession with evolving consumer needs, desires and expectations – and with how brand communications can speak to and serve them.

As media business models implode and renew, audiences fragment, and digital continues to blur the boundaries between campaigns and services, it can seem harder than ever to build meaningful connection with consumers. But look closely and for every challenge in this new ecosystem, there's an opportunity.