Beyond Dark: Measuring pleasure
OgilvyOne London
The team
Emma De La Fosse – Executive Creative DirectorCharlie Wilson – Executive Creative DirectorJames Nester – Creative DirectorGraham Jenks – Creative DirectorJames Nester– Copywriter...
Beyond Dark: Measuring pleasure
This case study describes a launch campaign in the UK by Beyond Dark, the chocolate brand, which compared its product to different types of pleasure.
