Škoda: Change my car
CP Proximity
Entry Information
Country where program ran: SPAINProgram start date: 04/27/12Program end date: 10/12/12Advertiser/Client Name: Volkswagen-Audi España S.A.Product/Service Description: Škoda is an automobile brand that has been a part of the Volkswagen Group since 1991. Originally from the Czech Republic, it positions itself around its good price/quality relationship.Category: Automotive (AU)
Strategy
Business problem
Spain has been mired in a deep economic crisis since 2008 and the automotive industry has felt the full force of the repercussions. In 2007, 1.6 million cars were sold in...