Google Chrome: Ramakien
Ogilvy & Mather Singapore
Entry Information
Country where program ran: ThailandProgram start date: 11/12/12Program end date: 06/10/13Advertiser/Client Name: GoogleProduct/Service Description: To promote the Google Chrome browser in thailand and demonstrate that Chrome is way better than your traditional browser.Category: Information Technologies (IT)
Strategy
Business problem
To launch the Chrome browser in Thailand, and demonstrate that Chrome is way better than your traditional browser. Google didn't want to tell people, they wanted to SHOW people that Chrome is not your traditional browser, it's better. They wanted to...