7 ways to be a new brand leader

In this article Andy Nairn looks at current management literature and determines seven indicators from human leadership theory that could reshape our thinking about brand leadership.

7 ways to be a new brand leader

Andy NairnMCBD

 

There is no doubt that the big buzzword in management these days is leadership. After decades of ignoring it as a topic, the academic literature fizzes with talk of this elusive concept. Leadership...