7-Eleven: In-game ads energise 7-Eleven’s Slurpee campaign.

7-Eleven, a frozen beverage brand, launched a new limited-edition flavor in Australia to increase customer footfall to stores and drive sales of the Slurpee Plus Guarana.

Campaign details

Brand: 7-Eleven / Slurpee Plus GuaranaLead Agency: PHD Media, AdColony and AnzuRegion: APAC

Strategy

Objective

A destination driver to 7-Eleven stores in Australia, the iconic 7-Eleven Slurpee is synonymous with frozen drinks and is a well-established...