5 steps to leave boring automotive ads behind

This article outlines the challenges of brand differentiation in the automotive category and offers five steps agencies can adopt to create original and exciting automotive advertising.

The problem with automotive advertising in Australia? It's bland, formulaic and hasn't changed in decades – that's the view of Frank Morabito, creative director for Melbourne full-service agency Spinach.

"We're still doing the same things we were doing 30 years ago," he said at the Mumbrella Automotive Summit in Sydney.

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