50 years of outdoor research

Rachel Hoy and David McEvoy

This article uses a poster commuter travel study carried out in 1952 as a benchmark for a repeat survey which was conducted in 2002 in the Nottingham area.

50 Years Of Outdoor Research

David McEvoyJCDecaux andRachel HoyQuaestor

In October 1952, the billboard company Mills & Rockley commissioned a study designed to understand the variables defining outdoor advertising campaigns. The study, entitled The size and nature of the Poster audience study 2, covered nine UK towns of varying population size and looked at coverage and frequency of outdoor ads. George Mills, the chairman and managing director of Mills & Rockley said in his foreword: 'it was considered that before more work on remembrance of posters could be done, some basic research was necessary to...

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