50 years of outdoor research

This article uses a poster commuter travel study carried out in 1952 as a benchmark for a repeat survey which was conducted in 2002 in the Nottingham area.

50 Years Of Outdoor Research

David McEvoyJCDecaux andRachel HoyQuaestor

In October 1952, the billboard company Mills & Rockley commissioned a study designed to understand the variables defining outdoor advertising campaigns. The study, entitled...