5 Learning Strategies For Improving Ad Productivity
John Kastenholz UnileverCharles Young Ameritest
Like the children of Lake Wobegon, all advertising ideas are above average if you believe the spin. But the statistical reality of the bell curve...
5 learning strategies for improving ad productivity
John Kastenholz, from Unilever (USA), and Charles Young, Ameritest, contend that there are ways of managing creativity and producing TV advertisements that are superior to the competitors (and beat the average).
