5 learning strategies for improving ad productivity

John Kastenholz, from Unilever (USA), and Charles Young, Ameritest, contend that there are ways of managing creativity and producing TV advertisements that are superior to the competitors (and beat the average).

5 Learning Strategies For Improving Ad Productivity

John Kastenholz UnileverCharles Young Ameritest

Like the children of Lake Wobegon, all advertising ideas are above average if you believe the spin. But the statistical reality of the bell curve...