5 Gum: Uprgade your five senses

Chewing gum brand, Five, aligned itself with gaming to boost awareness among young people for its launch into China.

Campaign details

Brand: 5 GumBrand owner: MarsEntrant company: MediaCom ShanghaiIdea creation: MediaCom, ShanghaiMarket: China (Mainland)Sector: ConfectioneryMedia channels:Events & experiential, Gaming & in-game advertising, Livestreaming, Merchandise...