5 GUM: #TeamClutch

5 Gum, a chewing gum brand, partnered with livestreaming platform Twitch to reach Gen Z with its Team Clutch Campaign.

Campaign details

Brand: Twitch, 5 GUMAgency: MediaComMarket: Australia

Executive summary

Gen Zs are big into chewing gum. However, it is getting increasingly harder to reach them through traditional channels. So, how can a chewing gum brand foster a meaningful...