4A's Honors De Beers “Diamond Bride” with Chiat Grand Prix

Geoffrey Precourt

This article, by Geoffrey Precourt - U.S. Editor of WARC Online - discusses the 'Diamond Bride' campaign devised by JWT Mumbai for De Beers.

4A's Honors De Beers “Diamond Bride” with Chiat Grand Prix

Geoffrey PrecourtUS Editor, WARC Online

It’s one thing to move a shopper from one cereal shelf to another. Rightly, good marketing that changes a shopping habit within a commodity category from...

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