40 years of change

Matthew Hooper, chairman of the Marketing Communications Consultants Association and Communications Agency Federation, looks back at changes that have occurred over the last 40 years, and argues that the big idea remains key to branding success.

40 Years Of Change

Matthew Hooper MCCA (Marketing Communications Consultants Association)

Do you remember when we drank water from the garden hose and not from a bottle and it tasted the same? We ate chips, and drank fizzy pop with sugar...