- Grave implications of the pandemic have reoriented consumer mindsets to reject the rat race in China, amid a social movement calling on young people to “lie flat” (tang ping).
- Marketing practitioners can still develop strategies to optimize shopping experiences and communication strategies by offering spiritual comfort and emotional connections for ‘lying-flat’ consumers.
- Only 56% of brand-side respondents believe that business prospects will be better in 2022—down from 71% the year before.
- In difficult times, allocating budgets to reduce costs and making investments to increase effectiveness become a balancing act.
- Despite the fallout from the pandemic, Chinese brands haven't stopped going...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.